It is well known that only 15-20% of American’s go to health/fitness clubs. Even a smaller fraction, of that very small fraction, work with fitness professionals. Not only does this negatively impact public health, but it also limits opportunities to have a stable career as a fitness professional, as we’re all fighting over the same, very small, market. One of the biggest keys for fitness professionals to unlock the door to the other 80+% of the population is strong relationships with physicians.

Physicians, particularly primary care physicians, have strong trusted relationships with their patients. Furthermore, they’re on the front lines of chronic disease diagnosis and treatment. Sadly, they are overburdened and under-resourced to the point where they cannot effectively help patients manage and treat chronic disease through non-pharmacological methods. This is where the opportunity lies for fitness professionals to develop relationships with physicians to be an extension of the healthcare team. In doing so, they have the opportunity to build a stable career, helping a chronically diseased population that desperately needs their help.

This webinar will teach fitness professionals a tangible framework for developing strong, trusting, and collaborative relationships with physicians. By using a very specific model that operationalizes the know, like, and trust framework fitness professionals can learn how to build a lasting relationships with physicians that will allow them to become part of the healthcare delivery system, improve public health, and build sustainable businesses.

Continuing Education: Product option “Webinar + CEU Quiz” provides one (1) CEU toward renewal of any MedFit Classroom fitness specialization.

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